It looks like Amazon is Google and Microsoft's biggest competitor this year. But the online superstore is not about to stop on its track in dominating the World Wide Web, and the money that is has to offer. Amazon just launched "Make an Offer" on Tuesday, which is looking to compete with online auctioning website, eBay.
Amazon has added a new button on its website that will allow customers to strike a deal. The Make an Offer button is available to 150,000 items ranging from fine art to entertainment collectibles. The items are from individual third party sellers.
The most expensive item on Amazon's Make an Offer list as of this writing is an autograph musical manuscript signed by J.P. "Big Bopper" Richardson, which has a price tag of $75,000. The cheapest items start at $100, one of which is a signed 8X10 photo of Bill Murray.
"The new 'Make an Offer' experience is a game-changer for Amazon customers looking for great prices on one-of-a-kind items, and for sellers looking to communicate and negotiate directly with customers in an online marketplace environment just like they do normally in their own physical store or gallery," Amazon Marketplace Vice President Peter Faricy shared in a statement.
The game-changing move, according to Faricy, came from a seller's feedback. Amazon has launched the new feature in hopes of gaining more loyal customers and driving more sales through one-on-one deals.
Moor Insights and Strategy analyst Peter Moorhead, however, does not find the new feature as a good move. According to Moorhead, Amazon is gearing to be the one-stop shop that offers everything. While this may seem like a good idea, the issue with "moving into too many things" is that it runs the risk of losing the brand's identity, which can lead to consumer confusion.
