If you own a Facebook page, you are up for some not-so-good yet not-so-bad news. Facebook pages may get lesser "likes," as Mark Zuckerberg's team eliminates accounts that have already been deactivated or its users have already passed. The change will take effect on Thursday, March 12.
In the company's effort to make the social networking experience realistic for everyone who is on it, Facebook has decided to remove the said accounts, which will affect the pages that the members have liked in the past. But it looks like this has been happening for sometime now, although it was not as huge as it will be starting Thursday next week.
"I do not understand how my page likes (The Chef N' You LLC) have gone down so rapidly for no apparent reason. It just doesn't make any sense. Please please fix this issue. I too worked extremly hard to earn my likes," the FB page owner posted on the site's community page about a year ago.
To which the Facebook Team replied, "Thanks for posting this. Authentic identity is important to the Facebook experience, and our goal is that every account on Facebook should represent a real person. Our efforts to allow only authentic users on the site can result in a decrease in fan count of Pages with which those accounts had been associated."
Facebook Team member, Ruby, went on to explain that they are improving the social networking site's methodology in identifying fake or duplicate accounts. She also said that this should not have any major impact on the advertisers or page owners, as "false likes" are quite low.
The changes would also allow companies to see authentic numbers, since only authentic Facebook users would be able to like their Facebook Pages.
"Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences," the company posted on its Facebook for Business site.
Facebook also said that it had already filtered comments and likes from memoralized and inactive profiles to make the change consistent.
