HTC is known for its sleek smartphones, impressive build quality and high-end handsets. As one of the pioneers of the Android project almost a decade ago, the Taiwanese manufacturer is not one to be left behind as far as competition is concerned.
The past three years have been difficult for HTC, as it slipped from being the top Android smartphone vendor to just fourth and fifth depending on the market.
However, the company made a big turn-around during the final quarter of 2014 as it posted its first profitable quarter in the last three years. Unfortunately, HTC's year was still disappointing in general.
But in order to follow up on its success, HTC has announced another midranger, the Desire 826 during the Consumer Electronics Show in Las Vegas earlier this month.
In just a couple of weeks, HTC has already laid out its strategy - target China early with its new smartphone.
According to a report by Phone Arena, the Taiwanese manufacturer has launched the new Desire 826, and it should be available for purchase beginning January 29, though there are no further details regarding shipment dates.
The 16GB model of the device costs about $368.25, while the 32GB storage edition is priced at $400.
The HTC Desire 826 boasts a rather huge 5.5-inch display with Full HD (1920 x 1080) resolution, which was once the staple for flagships.
Running inside the device is a Snapdragon 615 chipset which supports 64-bit applications, 2GB of RAM and Adreno 405, providing decent performance in gaming and other multimedia tasks. The Android handset also comes with a microSD card slot, a 2,600mAh battery and Android 5.0 Lollipop out of the box.
The camera department consists of a 13MP 'regular' camera at the back, and a 4MP UltraPixel sensor in front. The Taiwanese brand has finally heeded the call of consumers to ditch the 4MP UltraPixel primary camera and replace it with a 'regular' camera instead. However, the phone maker still includes its secondary depth sensor for better effects in images.
