Since the start of the Android revolution back in 2010, Samsung has become one of the powerhouses to be reckoned with, especially for startup manufacturers and lesser-known companies.
Even after failing to land the first Google Nexus device, which was designed by HTC, Samsung managed to retain a huge fanbase and created its massive Galaxy lineup, which featured flagships, midrangers and even entry-level handsets.
After a few more years, the Korean manufacturer was able to reach the top of the Android food chain in its target markets, especially those in Asia. China was a big part of Samsung's success, and no one thought any manufacturer would be able to dethrone Samsung any time soon.
However, 2014 was a weak year for Samsung as it lost a huge percentage of its market share in the world's biggest smartphone market, China.
According to a report by Phone Arena, the phone maker lost 31.5 percent of its entire market share in China. In the report, the Korean company had 20 percent of market share back in January 2014, though the numbers plummeted in October, where it only had 13.7 percent of the market.
In the report, Samsung's failure to retain its market share can be attributed to rising local powers in China, which include brands such as Huawei, Lenovo and Xiaomi.
Xiaomi, for one, is among the youngest phone companies in the world, and only released its first smartphone in 2011. Last year, the Chinese brand already surpasssed its local peers and is looking to break the rivalry between Samsung and Apple.
Other Chinese phone makers such as Huawei and Lenovo have also been improving the quality of their handsets, particularly those within the Ascend and Vibe lineups. The two companies are also beginning to learn and apply Xiaomi's strategy to provide affordable pricing to their handsets.
In the report, it is high time that Samsung make its move in order to reclaim the market share it lost late last year.
